Experience

Booking.com (Fintech), 2022 - present
Senior UX Writer

• Established content strategy for KYC product and communications experience which helped over a million partners get verified and enabled Booking.com to meet regulatory requirements

• Set up UX workflows and best practices for cross-functional collaboration 

• Led localisation efforts that reduced the rate of bad quality data input from 20% to 0.1%

Ant Group (Alipay), 2020 - 2022
Senior Content Strategist

• Content strategy for Alipay+, a global payment and marketing solution

• Marketing copywriting and UX writing for the official website and partner portal

• Establish and advocate the brand's content style guide

Alibaba (AliExpress), 2018 - 2020
Senior Content Strategist

• Multi-channel content strategy for AliExpress' sales and loyalty campaigns

• Oversee localisation of content into 18 languages

• Content transcreation (Mandarin into English)

Education

Nanyang Technological University
2012, Singapore
Bachelor of Communication Studies

Ngee Ann Polytechnic
2007, Singapore
Diploma in Mass Communication