Helping businesses
write the right words
Hi! I’m Mavis.
For the past 9 years, I’ve worked with
B2C and B2B brands to achieve their goals through content.
I’m currently a senior UX writer at Booking.com, working on partner-facing fintech platforms.
Specialities
UX
Content Strategy
Localisation
Copywriting and feature writing
Industries
Fintech
E-commerce
Sales, marketing, and PR
Interior and industrial design
Businesses
Booking.com
Alipay (Ant Group)
AliExpress (Alibaba Group)
Singapore Press Holdings
Recent works
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Alipay+ official website
Alipay+ is a global mobile payment solution by Ant Group, the tech giant behind China’s largest digital payment platform, Alipay.
I was tasked with the copywriting and coordination of the website’s content.
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AliExpress Summer Sale
AliExpress is a global shopping platform by Alibaba Group, which owns one of China’s most popular shopping sites, Taobao.
The Summer Sale illustrates how I managed the creative direction, localisation, analysis for this project.
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Content strategy training
Face-to-face training is crucial for the in-house AliExpress content team to bring the outsourced localisation agency up to speed.
I’ve given talks on becoming a content superstar and shared key projects.
Work
Experience
Senior UX Writer
Booking.com, Amsterdam (The Netherlands)
Mar 2022 - Present
Senior Content Strategist
Alipay (Ant Group), Shanghai (China)
Aug 2020 - Feb 2022
Senior Content Strategist
AliExpress (Alibaba), Hangzhou (China)
Aug 2018 - Aug 2020
Content Strategist
Selling Simplified, Singapore
Apr 2017 - Aug 2018
Public Relations Consultant
Huntington Communications, Singapore
Oct 2015 - Mar 2017
Writer
Singapore Press Holdings (Home & Decor magazine), Singapore
Jun 2012 - May 2015